News: Morris Emerson opens new Red & White Store
Contact: Tiffiney Hill

Morris Emerson Opens New Red And White Store April 1937

Morris Emerson recently bought the Cox building, better known as the Oelig building, and has completely remodeled the building into a fine looking Red & White Store. In order to have a real modern store, Mr. Emerson put a new front on the building.

Saturday, April 10th, Mr. Emerson will open his new Red & White Store and has sent out circulars to all the people in the community offering real bargains for that day.

Red & White Stores is a tremendous group of retail merchants who over a period of years have been competing with corporate owned chains and have successfully lowered prices to their customers and at the same time have proved the quality of the merchandise they sell.

Mr. Emerson, in discussing the plan, explains that he owns his own store but that he is now able to take advantage of a large buying power that he could not enjoy without belonging to Red & White Stores. The modern methods put into effect by Red & White Stores will please all the local folks and make them realize that he is making a very sincere attempt to give them better service and lower prices. Right now, especially when low prices are so desirable, the advantage of this international buying power will be of special interest to everybody.

As to quality, a further explanation was made that already over 90 Red & White food products have been tested and approved by the testing laboratories of Good Housekeeping Institute. This means that these products are guaranteed to be the finest there are.

One of the outstanding items sold only by Red & White Stores is Mello Cup coffee. On opening day, the Red & White Stores fieldman will be at the Emerson Cash Store to serve the famous Mello cup Coffee and help the Emersons with their grand opening.

We believe Greenwood as well as Mr. Emerson is to be congratulated for having brought Red & White to our community. We are always in favor of anything that will help build up our town and help build up the independent merchants who compose it and in bringing Red & White here, we are going to have a still better opportunity of bringing more people to Greenwood to do their trading.