News: Neillsville (Two New Stores Opening - 1968)

Contact: Dolores (Mohr) Kenyon
E-mail: dolores@wiclarkcountyhistory.org 

Surnames: Opelt, Schiesel, Marvin

----Source: Clark County Press (Neillsville, Clark Co., WI) 11/07/1968

Neillsville (Two New Stores Opening - November 1968)

Grand Openings for Two Stores

Two newly-remodeled and modernized stores, in new locations, will hold grand openings here this weekend. They are Opelt’s Skogmo store and the Neillsville Maytag Company.

The Skogmo store is located in the building at the corner of Hewett and West Fourth (Fifth) Streets, formerly occupied by McCain’s. This is the location, incidentally, in which Jerry Opelt of the Skogmo store gained his early experience in soft goods merchandising while with the J. C. Penney Company.

The store has been completely renovated and new lines and departments have been added.

The Maytag store, owned by Donald Schiesel, recently moved into the building across from the post office and just north of the Neillsville Theatre. This store, too, underwent considerable renovation.

The location from which the Skogmo store moved will be opened shortly by Mr. and Mrs. Charles Marvin as a restaurant. The old Maytag store building will be razed to make room for an enlarged off-street parking facility for the downtown of Neillsville.