News: Neillsville - New CC Press (Scott Schultz - 2018)
Contact: Dolores (Mohr) Kenyon
E-mail:
dolores@wiclarkcountyhistory.org
Surnames: Schultz, Schmidt, Veefkind, Butterbrodt, Basombrio
----Source: Clark County Press (Neillsville, Clark Co., WI) 1/03/2018
New Press Editor Has Deep Roots (Scott Schultz – January 2018)
New Press Editor Has Deep Area Roots
Scott Schultz has been named the new editor at The Clark County Press. Schultz,
a long-time journalist, was raised in Clark County. (Nancy Curtin/Clark County
Press photo)
The Clark County Press is starting the new year with a new editor as Scott
Schultz takes the newspaper’s reins.
Schultz, who was raised on a central Clark County dairy farm, and for many years
was a familiar face in area sports, and economic development circles, brings
more than 40 years of print-journalism experience to The Press. He will replace
the retiring Todd Schmidt, who held the position since 2012.
“It’s only fitting that this point in my journalism career has me back in Clark
County, where it all started for me,” Schultz said. “This is taking me
full-circle back to my roots, and that’s a good feeling.”
The new editor’s roots give him a deep familiarity with the county, and the
Neillsville area. He was raised on a dairy farm at Veefkind – an area between
Loyal and Spencer, named for his great-great-grandfather Henry Veefkind, who
built the farm. He is a Loyal High School graduate, where his writing interests
grew under the tutelage of legendary journalism, and English teachers Marvelene
Butterbrodt, and Sybil Basombrio.
Schultz is a U. S. Marine Corps veteran. While serving in the Marine Corps,
Schultz studied journalism, and photography through the Department of Defense
Information School, and through a variety of universities’ journalism programs.
After his service, Schultz worked briefly at the Abbotsford-based
Tribune-Phonograph and Record-Review newspapers before becoming a state, and
regional reporter for the Marshfield News-Herald.
Schultz left the News-Herald to become editor of the Eau Claire-based start-up
publication Northbound magazine. He then returned to Loyal to work during the
1980s as editor of the Tribune-Record-Gleaner before becoming a regional editor
for The Country Today newspaper, which covers rural issues throughout Wisconsin
and Minnesota.
While living in Loyal, Schultz served on many community, county, school, and
church committees, and councils. He founded the annual Spanky’s Run at Loyal,
and initiated the process for the siting of the Wisconsin Vietnam Veteran’s
Memorial – which became The Highground – near Neillsville.
The editor worked remotely from his Loyal home for The Country Today during
about half of his 22 years with that publication, and then was named its
managing editor.
He moved to the Osseo area, and then left the Country Today to serve for two
years as executive director of the Wisconsin Farmers Union.
Schultz left the Wisconsin Farmers Union to concentrate his efforts on The
Heartbeat Center for Writing, Literacy, and the Arts – a nonprofit writing and
arts education organization he founded in 2001 that he continues to operate with
his wife Dee at their small farm south of Osseo. Meanwhile, he did part-time
news, and features for the Trempealeau County Times newspaper in Whitehall
before accepting the editor’s role at the Press.
He had earned state and national awards for his news and features writing, and
his essays about the rural countryside, have been part of a national rural
revitalization project and used by the Wisconsin People and Ideas magazine
published by the Wisconsin Academy of Sciences, Arts and Letters. Some of his
essays were collected into his first book, “Rural Routes and Ruts: Roaming the
Roads of Rural Life.” Another collection of his essays is being collected into a
book, “Rural Rerouted,” for release in the near future. Schultz also continues
to work on two other book projects.
During his career, Schultz had lectured about journalism, and creative writing
to high school, and university students in Wisconsin, Minnesota, Florida, and
Pennsylvania. Work through The Heartbeat Center also makes him a frequent
writing-motivation and educational presenter to people of all ages – working
with veterans’ programs through the Heartbeat Center’s Upper Midwest Veterans
Expressing Themselves project among presentations he sees as his most important.
Schultz also has worked as a longtime high school wrestling and football coach
at Marshfield and Loyal, and as a wrestling and football official. He continues
to officiate football.
(And as I read on in The Press, his weekly column will prove to be interesting,
so am including the first one with this article. DMK)
Legend in my family has it that my great-great-grandfather, Henry Veefkind was
waling one day to Neillsville from his farm upwards of 18 miles to the
northeast, give or take. A fellow pulled up in his buggy and asked Henry whether
he’d like a ride. “No, thanks,” Henry told the kind fellow, “I’m in a hurry.”
I’ve long considered the truth behind that story, though all I’d learned about
my great-great-grandfather indicates his focused intent on getting to different
places. Hiking the 20-or-so miles from his farm to Neillsville might have seemed
like a short trek, considering that he’s already traveled to upstate New York,
and then to central Clark County to snatch up some of the Cornell land-grant
property.
When Henry Veefkind put his mind to getting somewhere, it seems he did it with
purpose and intensity. He moved forward, most likely in straight lines, seldom
looking back.
I like to imagine that Henry and I share some traits – there certainly are some
dictated by genetic default. We both seem to have liked getting on to new and
interesting things in our days.
But moving somewhere in a direct and straight line hasn’t appeared to be among
them.
I appreciate the way Clark County’s roads are laid out within townships and
sections, so we know we’re moving north-to-south, or east-to-west. That
appreciation has deepened in the years since I’ve lived along roads twisting
around Trempealeau County’s ridges and coulees, yet I’m sure my literal Veefkind-to-Neillsville
walk would be much different than that taken by Henry.
The figurative trek I’ve taken from taken from Veefkind to Neillsville serves as
proof.
There have been plenty of things pointing me in the direction of Neillsville,
the story about Henry’s walk being the first indicator.
My parents spent the first couple of years of their married life in Neillsville
– my oldest sister out of their six children being born in Neillsville. My
father worked for a bit in Neillsville with the Clark County Highway Department
before returning to take over the Veefkind farm from my grandparents.
We listened to good old WCCN on our barn radio for the county’s news updates
during my earliest years, and some nights tuned in for Cloverbelt Conference
High School sports broadcasts
I occasionally rode with my oldest brother to the Neillsville creamery where he
sometimes hauled canned milk as a stand-in for an area milk hauler.
I carried my high school journalism mentor to her grave in the Neillsville City
Cemetery.
There were fairs, trip to the A&W, and so much more pointing me to Neillsville.
I still marvel at seeing the name of my grandfather – a longtime town chairman,
and county board member – on the plaque immediately inside the courthouse’s U-W
Extension entrance.
But I had to make my way out across the countryside, including a stop halfway
around the world, before my professional life would wend me to work in
Neillsville.
It’s taken a while to get here, but I’ve finally arrived.
“It’s about time,” Henry might say. “You must have taken the buggy-ride.”
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