Bio: Emerson, Morris
Contact: Stan
----Source: Clark Co., Wis. History Buffs' Research
Surnames:
Morris Emerson
Greenwood, Clark County,
Wisconsin
Morris Emerson, 1937 Morris Emerson was born 10 April,
1906 and died in June of 1980 in Alma Center, Jackson Co., WI. His Social
Security number was: 388-32-5218. He belonged to the Methodist Church
in Greenwood, Wisconsin. April 10, 1937, Morris Emerson Opened
his New Red And White Store in Greenwood, Clark County, Wisconsin. He
sent out circulars to the community offering real bargains for that day. He bought the Cox building, once
known as the Oelig building, and completely remodeled the building into a
fine looking Red & White Store. In order to have a real modern store, Mr.
Emerson put a new front on the building. Red & White Stores were operated by a
group of retail merchants who over a period of years who had been competing
with corporate owned chains. They successfully lowered prices to their
customers and at the same time sold quality merchandise. Because of that
affiliation, Mr. Emerson was able to take advantage of a large buying power
that he could not have enjoyed without belonging to Red & White Stores. The
modern methods put into effect by Red & White Stores were pleasing to the
local folks and made them realize he was making a very sincere attempt to
give them better service and lower prices. The advantage of this
international buying power was of special interest to the people of
Greenwood. As to quality, a further explanation
was made that over 90 Red & White food products were tested and approved by
the testing laboratories of Good Housekeeping Institute. This meant that
these products were guaranteed to be the finest available. One of the outstanding items sold
only by Red & White Stores was Mello Cup coffee. On opening day, the Red &
White Stores field man was at the Emerson Cash Store to serve the famous
Mello cup Coffee and help the Emersons with their grand opening. Morris Emerson belonged to the
prestigious
Greenwood Commercial Club and was present for the
Banquet held in honor of the unveiling of the
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